Marketing for everyone… in a box, sorry, on the Internet…

Do you want to become a sought-after skilled professional and get paid while learning?

Most people familiar with my organization know that Future Trust’s professionals have always addressed issues from a cause and not a symptom perspective. This relentless pursuit of excellence brought inevitable success and a deep understanding of how people, groups, teams, and organizations work.

These same professionals developed our first product aimed at the individual called the Wheel of Success, which is a complete multidimensional step by step life mastery program that balances and streamlines your life for optimum performance and success.

When we finalized the development of the course it was time to start marketing it.

Oh, my word… We discovered that Internet marketing to individuals is complex has many facets or stages. There are privacy laws all over the world these are not always harmonious. This complexity drove us to commit us as an organization to learn this modern mystical art.

Obviously, some people were already doing it, because the product is moving all over the planet, and we all know that the giants in this industry’s dominance are staggering. However, the product that we are marketing promote the value of being true to yourself… (now slight tilt of the head and shoulder shrug)

In any “exclusive” world there are dark alleys and some very varied and specialist disciplines which sometimes overlap and other times don’t meet up at all. Unsurprisingly you can get lots and lots of different tools which sometimes work together just so, but, most of the time, oh my word… (cue weird music, some smoke, and a bright yellow snake if you have one…)


Then we discovered a company that has an interesting way of solving 2 problems at the same time. They teach people how to do internet marketing (which will only be a sought after skill until the Internet dies… Ha-ha) using their own system as the product to sell. You know – earn while you learn scenario where learning generates actual income for the student.

The Power Lead System (PLS) which was built with the goal of assisting people to make more money in their existing business, by giving them tools, training, and systems. The Power Lead System is an internet marketing training course, with a built-in opportunity to promote it as an affiliate.

The affiliate portion is voluntary and you can choose to a remain a pure customer of the Power Lead System suite with lots of training, which I can tell you is amazing.

The interesting discovery is that the PLS is such a good product that people focus on it and simply build marketing businesses around it. In the training and while the business is running you simply follow a process and real money appears in your bank account… So marketing with training wheels…

What is surprising is just how fast the money happens – days, not weeks, or months… It is great!!

So if you know someone struggling to get out of a dead-end job, someone who is currently struggling to find a job, someone who is still “finding themselves” or even people who have no idea what they would like to do professionally, or if your pensioner-parents are becoming tech-savvy through sheer boredom, if someone has just been diagnosed with something, and they don’t know how they will pay the bills…

Come on over… We have an amazing system and a stunning team of people who will help you become productive and a sought-after skilled professional.

Power Lead System Income Disclaimer: Power Lead system does not guarantee that you will make any money from your use or promotion of our products and services.

Come click it – Go ahead, you’ll love it!

Why you matter – and why you should treat yourself like you do…

It is without fear that I can tell you that a fully actualized human is a myth and belongs to mythology, religion and other stories intended to get us to aspire to greatness.

We all have our little problems, insecurities, doubts, fears, and skeletons.

We walk around with advice like “fake-it-till-you-make-it” or “faith-is-a-firm-belief-in-things-that-we-hope” and then “to become-it-you-have-to-be-it”.

We look at motivational video’s, we listen to advise from guru’s, industry experts, social influencers, mentors, leaders, managers, and older people.

It is almost as if we cannot trust our own judgment, well not in every area of our lives at least. We get told that we don’t know what is best for us by a list of professionals, and they are probably right.

Under the sheer weight of all this, how can we expect of you not to turn into a quivering mass or vibrating Miniature Pinscher?

How can we as a society expect of you to wake up, dress up, show up, smile, kick ass, take names and walk away with the sale/business/goods, the girl (or guy – hey we live in modern times here) and have enough juice left to strut to the music into the setting sun…

Because you can…

Yeah man – you rock!!


Ok, maybe not every day; maybe only once a week, month, year or even lifetime, but I know, and you know that you have the stuff…

If we could get you to believe it, see it, trust it, think it, say it, live it…

You are brilliant! You are capable! You are a genius! This planet is dependent on your contribution!

Some would say, how hard can it be? If it was easy we would not have to have this little talk, now would we? Others will point at the nearest temple/church/school and just share their knowing smile…

If it was that easy then we would not need coaches, and motivational speakers and cute videos and quotes and slogans… I mean that whole multimillion dollar industry would not exist.

So why my friend – why do we struggle so?

Because we don’t always understand how things work.

The amount to which you to matter is proportional to how much you make or allow other people to matter.


This principle is true irrespective of who is evaluating your worth, or from which perspective your worth is being measured. The concept of your value is not based on what you get (or can get or have) but rather on what you give.

That means you can look at your life as a simple + or – sign. You either add value to the world, or you subtract. This is not a perception, even though it leaves some room for interpretation when it is a close call, but in general, we all know.

Another element that is important is to recognize that adding value is a deliberate choice. You and you alone decide to add or subtract value from this world. You are doing it right now. You do it every day.

Yes, all three – deciding, adding and subtracting… You just need to become conscious of it.


So if the wheels come off…

The most important element is the measure of self…

Remind yourself that your bank account, job title, attractiveness, and the number of followers you have nothing to do with how much value you add to this world. The things that truly matter when measuring how much you matter reside in your kindness, compassion, empathy, respect for others, and how well you treat those that cannot respond or return the kindness.

“ask not what your country can do for you—ask what you can do for your country.” – John F. Kennedy


The second important element is time…

“The fact that you’re struggling doesn’t make you a burden. It doesn’t make you unloveable or undesirable or undeserving of care. It doesn’t make you too much or too sensitive or too needy. It makes you human. Everyone struggles. Everyone has a difficult time coping, and at times, we all fall apart. During these times, we aren’t always easy to be around – and that’s okay. No one is easy to be around one hundred percent of the time. Yes, you may sometimes be unpleasant or difficult. And yes, you may sometimes do or say things that make the people around you feel helpless or sad. But those things aren’t all of who you are and they certainly don’t discount your worth as a human being. The truth is that you can be struggling and still be loved. You can be difficult and still be cared for. You can be less than perfect, and still be deserving of compassion and kindness.” — Daniell Koepke

“Sometimes you just have to turn the page to realize there’s more to your book of life than the page you’re stuck on. Stop being afraid to move on. Close this chapter of hurt, and never re-read it. It’s time to get what your life deserves, and move on from the things that don’t deserve you. Don’t try to fix what’s been broken in your past, let your future create something better.” — Trent Shelton

Tick-tock… it moves on, you are here, you are alive and you can change stuff – YOU ARE NOT A TREE!!!


The third important element is the FLIP…

When your inner voice starts to fire up criticisms, make him/her shut it for a moment. Is there any basis in fact, are you being kind (to yourself) or not, and do you really need to know this now? If any of these things are true, feel free to tell your inner voice to – ____ (yeah you know)!

“Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them.” – Jack Canfield

Extend yourself some kindness, tolerance, generosity, and compassion. Try to understand yourself, accept yourself, and love yourself, you will reach a point where you no longer depend on people, accomplishments, or other external factors to realize just how much you matter to the rest of us…


OK- Bonus time – Repeat after me:Decide-Who-You-Are

  • “Listen to the right people and ignore the wrong ones. People that doubt you, hate you and judge you are never worth your time or attention.” Anonymous
  • “Never allow yourself to be defined by someone else’s opinion.” Anonymous
  • “Your crown has been bought and paid for. Put it on your head and wear it.” Dr. Maya Angelou
  • “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” Tich Nhat Hanh
  • “Your most important sale is to sell yourself to yourself.” Maxwell Maltz
  • “I know what I bring to the table, so trust me when I say I’m not afraid to eat alone.” Anonymous
  • “Once you learn how to be happy, you won’t tolerate being around people who make you feel anything less.” Anonymous
  • “To double your net worth, double your self-worth. Because you will never exceed the height of your self-image.” Robin Sharma
  • “If I could give you one gift, I would give you the ability to see yourself as I see you, so you could see how truly special you are.” Anonymous



Why Project Management?

Have you noticed how everyone is getting busier and busier? Every year seems shorter than the last, days are packed with activities and tasks to the brim, and then the stress hits…

If I could show you how to start winning in both your personal life and profession in just a few simple steps (that you can learn in 5 minutes), would you please not buy the product I’m not selling?

My aim is to help – you – today!

Management is not a profession but a skill. If you breathe, you are human and have to complete anything by a certain time, you are already doing management.

This piece will simply learn you to do it much much faster and better.

There are roughly 20 distinctly definable management specialties or types in use today. (Change Management, Design Management, Engineering Management, Facility Management, Financial and Accounting Management, Human Resources Management, Information Technology Management, Innovation Management, Knowledge Management, Marketing Management, Operations Management, Procurement Management, Portfolio Management, Project Management, Public Relations, Quality Management, Research and Development Management, Risk Management, Sales Management, Strategic Management, and Supply Chain Management)

As an individual, you will perform each of these at some point in your life. Some of them you will find pleasurable, and others not so much. If you reflect, you can probably recognize some of these already when you consider both your personal and professional life.

There are three main ways in which you manage almost everything in your life – operational management e.g. paying your bills every month (where the same process/pattern is repeated on a regular basis), project management e.g. planning and taking a vacation (where something new or different is added to your life) and then there is crisis management e.g. vehicle accident (the place where you manage unplanned events that “surprise” you.).

Project Management is used to build your ability to do both operational management and crises management!!!

If you can learn to do project management really well, then the other two will improve drastically as a result.

What is a project?

  1. Temporary
  2. Unique Product, Service, or Result
  3. Beginning and End
  4. Clear Objectives
  5. Defined team



All the tools, techniques, documents, methods, templates, articles and every piece of information that you can find is designed to do 1 (ONE) thing.

Achieve the objective!

For the last 100 years or so, this management discipline has focused on eliminating everything that does not contribute to achieving this one thing. It is the leanest, meanest, most efficient and effective way to manage on this planet.

How does it work?

  1. Identify outputs, requirements, objectives, needs, wants, and like to have’s
    1. Client – Person(s) who will pay for the effort
    2. Consumer – Person(s) benefiting or using the intended result
    3. Project Team – Person(s) doing the work to obtain the result
    4. Affected People – Everybody that would be “touched” by the project and/or result


Find a balance

  1. Scope – How big, how many, where?
  2. Quality – How long should the result last?
  3. Schedule – How much time does the project have to deliver?
  4. Resources – Access to Money, People, Ground, Steel, IT?
  5. Risk – What can cause the project or the result to fail?


Get approval


Formal Project Phases

  1. Initiate – get everything required together to start the work
  2. Plan – detail exploration of how each element that contributes to result will be built
  3. Execute the plan – apply the resources as planned to reach the mini-results that add up to the big result
  4. Monitor progress & control deviance – it’s a plan, not a law written in stone, things change, you discover and learn and you adapt to this knowledge.
  5. Close – when resources become depleted, when results appear, when the big result is delivered, just stop, learn, measure, compare, make sure.


That’s not so difficult. If you really think about it, you have done all of this before.

What does makes project management magic is the sequence of events and the focus on what each of the steps has to produce.

High contrast image of magician hand with magic wand

Only one rule!!! Noting but the absolute minimum has to be done to achieve the result. Every extra little bell and whistle will cost someone money, delay some result, waste someone’s time and frankly not add to the desired or perceived result.



The power of a WBS…

Shortcut to get to a full project overview and develop integrated management plan

Project management is a complex skill/art to master. It is my endeavor to assist those new to the field to gain “hindsight” driven insight into what makes projects more successful.

Today we are going to discuss a reasonably technical element – Work Breakdown Structures (WBS).

The name is even daunting, but I can assure you that it is quite simple once you have grasped the concept, and the benefits are numerous and powerful.

So what is it?

What does it do?

How can it help me?

The way in which you should approach this is as follow:

  • Can I break up my project into smaller (logical) pieces? E.g. if you bake a cake you can separate preparation, baking and decorating quite easily.
  • Ok now if we look at these pieces, are there logical pieces inside of them? E.g. in preparation there are 2 other pieces – wet ingredients and dry ingredients that have to be mixed separately (depending on the recipe of course)
  • Carry on until it stops making sense or all the pieces have been broken up into elements.
  • If I ignore outside influences, what do I – and my team – have to do to achieve success in each of the lowest pieces? E.g. all the dry ingredients have to be mixed BEFORE the wet ingredients. As a general rule, you will now be in the task or actions level where stuff has to done by people.
  • If it becomes clear that you may have missed a piece (measure the ingredients) simply add them in on the level that makes the most sense.


What has happened here is astonishing:

  • You have actually planned the work that would be required to achieve the overall goal in a structure and logical manner
  • You have determined what has to be done in some sequence (e.g. measure before mix)
  • You can see where tasks can occur simultaneously (e.g. switch on the oven and gather ingredients)
  • You know that there are dependencies (e.g. you cannot pour the dough into the baking pan before you have greased the pan.
  • You have an idea of the time (work and duration), the number of resources (ingredients, equipment, and people) and sequence of events – I would call that a basic schedule with time and cost management capability.
  • You know what can be measured – when, where, who… – I would call that a quality and milestone plan you may even want to base your communications plan on this…

I know this sounds like stuff you have heard of before, but if you do this early enough (it’s never too late) in your project, you will be able to isolate the areas that you and your team are not too clear about. You can now focus on these areas to gain the knowledge or information required to properly plan – I’m so sorry, would this be your risk log?

I promise you just knowing what you don’t know is justification enough to do the exercise.

Every document and tool (e.g. Project Charter, Scope of work, Schedule, Resources plan, Communications plan, Quality plan, Risk / Issue management plan, Cost management plan) now have a BACKBONE from which they can be developed.

If the WBS is used in developing your project management infrastructure, you will discover that you have an integrated management plan.

If that does not impress the boss??????


The most important benefit that the WBS provides a project team is – – – – UNDERSTANDING!


Now you and your team simply have to get up, show up and execute…

Please follow, share and comment. I love to hear from you.


Cover your *ss project management

This would make up the absolute minimum documentation, controls and management processes you need to control a project.

There are probably thousands of articles and papers written about what is essential in managing a project. This article will focus on gaining a semblance of control.

Projects are complex constructs that for the most part drives us into the unknown (see Project Management – 101 to make sure you have a project). I believe that the PMBOK ® is one of the most comprehensive descriptions of the art and skill known as project management.

However, my writings are focused on the learning and growing project management practitioners (maybe even some professionals) out there that may consider advice from someone doing this for a living.

For controlling or managing projects the 10 knowledge areas defined are: (names may change to protect the innocent :-))

So if you are starting out – this must be daunting, even intimidating.

Let’s have a look at what would be the absolute minimum that you would need to deliver any sort of project successfully.

  • Why? – You need to understand (not necessarily document) why this project exists in the first place.
  • What? – What is the intended result (s)? (This you definitely need to document)
  • When? – The intended result is needed by a specific time for a reason (Document)
  • How? – Is there some planning or though in existence as to how the result should / must be achieved? (Document)
  • Who? – This is a multi-layered question as it includes: (Document)
    • Intended recipients – the people who need to live with the consequences
    • Sponsor(s) – People or organization paying for the project
    • Team – People or organization that will make it happen
    • Stakeholders – Everybody affected in any way with either the project or the consequences of the project
  • How Much? – Cost is one of the most important aspects of project management and is a success / fail criteria that will be applied to measure the project (Document)

Remember the rule – Good, Fast, Cheap: You Can Only Pick Two!


Ok from the info you should have now you can create all the documentation and processes you need to effectively manage a project.

RULE: Size matters in Project Management – The bigger, the more documentation, controls, and management you will need to manage the beast!!!


(I use interchangeable descriptors of documents that do vastly different things in a formal environment to explain the functionality that needs to be achieved.)

  • Most important is a Project Charter / Project Scope / Specification document – This is simply a written agreement between you and all the people involved that describes what has to be achieved, by what time, using which resources and costing X much. (Sponsors usually have to sign this to ensure that they pay for it.)
  • Project Plan / Schedule / Deliverable list with delivery dates – This describes what has to be done by what time, by whom, costing this much. Usually described as tasks or work packages, it is an attempt to guess what would happen in the future.
  • Billing / Payment agreement – You have to ensure that you can get the funds required before you need it.
  • Pay-out mechanism – You need to be able to pay those that render services and goods to your project.
  • Communication plan/strategy – Communication and reporting are essential to the success of almost any project. Make sure you understand how you need to communicate to whom by when with what content.

This would make up the absolute minimum documentation, controls and management processes you need to control a project.

Controlling the project from this basis becomes much easier.



All you have to do is make sure everybody does what they are supposed to do, communicate to those that require it and DELIVER BABY – DELIVER…

Have a fantastic day – follow the blog and share this 2 or 3 thousand people 😉